You might be a person brimming with ideas, imagination, and inspiration who has come to realize that to get content out there—dialogue, music, visuals, a product line, etc.—you not only need access to professional equipment, but you also need skills and know-how in marketing, branding, SEO, platforms, and editing.
And even if you're able to get your hands on the equipment and Google the skills and know-how, it still takes savvy and experience to bring it all together to create a successful, stable online presence.
That could be a tall order and an expensive one at that.
Tyler Strohschein and his wife/business partner Victoria of The Content Cove not only have everything you need to get started, but the heart, experience, and enthusiasm to help you succeed—either by elevating your existing project or bringing to life something brand new.
And just how is that done? With a background in content, music, and video production as well as marketing strategy and media, Tyler is equipped to coach and guide every stage of your project.
When asked why they don’t focus on becoming content creators themselves, Tyler and Victoria said that right now, at this stage in their lives as brand-new parents, they want to focus their talents on helping others create. For Victoria, that means setting up the space, managing the calendar, invoicing, and thinking up projects she’d like to do down the road. For Tyler, it's personally running every session, sharing his knowledge and experience.
What could that mean for you? No more wondering how you would set up and afford a studio in your basement or garage and how to edit content and share it with the world. The Content Cove has state of the art equipment, a customizable, 10’x10’ studio, and Tyler can do all your editing for you.
In addition to having all that you need, Tyler said that one of their goals has been to “keep the prices low so that anyone can come in here, shoot a bunch of content in two hours, get it all edited and ready to post…”
The studio rental rate is $33.30 per hour with a two-hour minimum. Add Tyler’s expertise into the mix and the cost bumps up to $69.30 per hour, two-hour minimum. “We keep our rates crazy affordable and fully transparent, no hidden fees, no surprises, no add-ons, so anyone with an idea can put it to life.”
He added that what they offer is like a “weight off” their customers who have said, “I can come once a month for two hours and have enough content to post for the month and be done. And it's not that expensive.”
In addition to helping people create, Tyler likes to help people connect. He recently started a networking group called Holland Business Networking, which consists of over 600 people. He and Victoria host an event once a month, which lately has been at Stave and Barrel in Holland Town Center. Hosting the group has allowed them to meet several business owners and exchange ideas. “It's kind of cool.”
Tyler said it can be difficult to start a podcast when your goal is to reach everybody. Those who are local to the area often do better when they focus on something that relates directly to the community .
Gaining traction is where Tyler can help as well. Every single project and person will be different. He offers guidance for honing a strategy that can assist you in achieving momentum. He also has ways to help your appearance on camera be more natural.
He truly enjoys using his experience to boost the creative process. Hearing customers say that one of his social media tricks was just what they needed to close more deals or achieve added success is rewarding and makes what he and Victoria do all the more fun.
Before you make that initial call to The Content Cove, Tyler recommends knowing the basics of your project. Be able to define your idea and some strategy such as where you want to go with it, how you want to start, your end goal, what you might call it, etc. Once you have the basics in mind, reach out. You will be sent a welcome worksheet to help you prepare for your session.
Prior to a studio session, you typically will schedule a consulting session with Tyler to talk through goals such as whether this will be just for fun or are you trying to reach people. If you’re trying to reach people, it will be important to determine if your idea is a topic or product in which the community is interested. Tyler emphasized again, “We want to help people.” They want you to succeed.
Most people don’t know where to start.
“Everyone's first step is a little different,” Tyler explained. “It depends on who you are and what you're doing.”
Tyler has one client who calls him the “social media doctor,” because it’s like people come in, he fixes them up, and then they leave.
In addition to being able to record in studio, Tyler can bring his equipment on location and also has the ability to broadcast live. He has clients who have recorded initial episodes in the studio and later episodes on location.
And maybe none of your needs includes audio or video production. Additional services are available including business launch consultation and marketing strategy.
The Content Cove has had a soft opening, and the response has been overwhelming. “Suddenly we're trying to find time more time to fit studio sessions in because we have so many people that want to come use it, which is a great problem to have,” Tyler said.
To date, many who have used the space are small business owners. Tyler said everybody who books the studio is there for something different. There’s a teen girl who comes with her parents and is working on recording her first song. With Tyler’s music background, he’s been able to help her with not only the recording but also producing the song.
A lot of clients use the space to produce monthly social media content or to record podcasts—the equipment even includes a teleprompter. Once content is recorded, Tyler typically provides clients with the finished, edited reel of their podcast within 48 hours.
All are welcome to come in, check out the space, and get to know Tyler and Victoria.
The grand opening will be a networking event as well as an open house. The other businesses inside the 788 building will be participating also. Additionally, Mammoth Distilling will be on hand with free spirit tasting, Birria Boyz will provide the food truck, and Ink Parlor and Black Veil Tattoo will be celebrating their new expanded space by offering flash tattoos during the event. Plus, a silent auction will be ongoing with items like mics and other The Content Cove related offerings.
According to Tyler, it will be a good opportunity to meet people and have fun. “It'll definitely be a really good time.”
Friday, August 28, from 6–8pm, 788 Columbia, Holland.
Krista Yetzke is a native of Ottawa County. A jeep-driving, guitar-playing wife, mom, and everyday adventurer, Krista was raised on the love of Jesus, the great outdoors, the arts, the value of frugality, and the beauty of food as medicine.
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